Digital Signage Strategy

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When considering a digital signage strategy, PWG take into account that each application is invariably different. For this reason a 'one size fits all' digital media strategy frequently does not provide the best solution to maximise return on investment.

With our marketing, technology and media skills combined we ensure successful deployment of digital screen networks. The PWG team knows what will work best for our customer's audiences.

Whichever your market sector, we start by listening to you and understanding your commercial objectives, marketing and communication plans. Once we have gained a thorough understanding of these requirements, we then get to work on creating a strategy and designing a bespoke, cost effective digital signage strategy.

PWG Digital Signage Strategies include:

  • Selection of appropriate digital advertising screen type, size.
  • Site Survey - optimum screen placement.
  • Most suitable hardware & telecoms selection.
  • Establish customer - audience flow & dwell times.
  • Customer- audience behavioural - demographics analysis.
  • Most appropriate digital signage content mix - content development process.
  • Proposed clock hour schedule- content to each channel/screen.

Working closely with your marketing and communication teams we develop a relevant digital signage content strategy in line with your marketing & communications plans, introducing current communications through promotional and seasonal campaigns.

Contact us to discuss your digital advertising requirements in more detail.
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