Digital Signage Strategy & Approach
When considering a digital signage strategy, PWG take into account that each application is invariably different. For this reason a 'one size fits all' digital media strategy frequently does not provide the best solution to maximise return on investment.
With over 20 years experience in, Marketing, Technology & Media the three key elements and mix that ensure successful deployment of a Digital Screen Network, PWG knows what works best for our customers' audiences.
Whichever your market sector, we start by listening to and understanding your commercial objectives, marketing & communication plans. Once we have gained a thorough understanding of these requirements, we then go to work on creating a strategy and designing a bespoke least cost Digital Signage system, which encompasses the following process - in no particular order;
- Selection of appropriate advertising screen type, size.
- Site Survey - optimum screen placement.
- Most suitable hardware & telecoms selection.
- Establish customer - audience flow & dwell times.
- Customer- audience behavioural - demographics analysis.
- Most appropriate digital signage content mix - content development process.
- Proposed clock hour schedule- content to each channel/screen.
Working closely with your marketing-communications team we develop a relevant content strategy in line with your marketing & communications plans, introducing current communications promotional and seasonal campaigns.
